Bartercard UK, which is a global online trading platform, has secured a year-long sponsorship deal with the club.
It’s not the first time that Bartercard UK has offered its support to sports teams or clubs, and being associated with community activities like this is a core feature of the brand’s ethos.
Philip Ciniglio, CEO of Bartercard UK, said:
"It’s a fantastic opportunity to be able to sponsor football clubs such as Basingstoke Town FC. As well as giving our support to the team, it gives Bartercard UK the chance to showcase our brand to potential new members. We wish all the team at Basingstoke Town the best of luck for the upcoming season."
Bartercard UK branded hoardings will be highly visible throughout the grounds in Hampshire during the sponsorship period, providing lots of exposure for the online trading brand.
The sponsorship deal is also great news for the football club. Will Wilkinson, Head of Digital and Marketing at Basingstoke Town FC, explained:
"We’re truly delighted to welcome Bartercard UK as a principal sponsor for the 2017/18 season. It means so much to our club to have such a great sponsor on board. Being aligned with such a globally established company is fantastic for our club, and can help elevate our status and reputation as a football club."
"As our fans will know, the club is going through a transition currently, with the current Chairman stepping down and stopping his financing and the club moving to a community ownership model, so saving money off the bottom line is critical for us to survive and thrive."
The partnership sees Basingstoke Town FC become a member of the Bartercard network, with sponsorship funds being offset against services the club would have otherwise paid for in cash, and is already paying dividends with the club recently saving £1000 on insurance renewals.